KFC eyes snack market with Chicken Littles

KFC eyes snack market with Chicken Littles

The quick-service chain is promoting the smaller chicken sandwich with a mix of traditional and digital marketing

KFC has continued its move toward snack-focused products and digital marketing with the nationwide launch of its Chicken Littles sandwich, which it is promoting through a contest on CollegeHumor.com called “A Little Workplace Humor.”

The slider-size sandwich contains one Extra Crispy Strip, pickles and the Colonel’s Mayo, and is sold a la carte for $1.29, or in a $5 combo including two sandwiches, a side item and a medium drink. KFC first sold the sandwich more

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