KFC eyes snack market with Chicken Littles

KFC eyes snack market with Chicken Littles

The quick-service chain is promoting the smaller chicken sandwich with a mix of traditional and digital marketing

KFC has continued its move toward snack-focused products and digital marketing with the nationwide launch of its Chicken Littles sandwich, which it is promoting through a contest on CollegeHumor.com called “A Little Workplace Humor.”

The slider-size sandwich contains one Extra Crispy Strip, pickles and the Colonel’s Mayo, and is sold a la carte for $1.29, or in a $5 combo including two sandwiches, a side item and a medium drink. KFC first sold the sandwich more

Register to view the full article

Register to view this article

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.