JRs Burger

Johnny Rockets joins 'better burger' players with quick-service concept

Brand aims to tap into success of Smashburger, Five Guys Burgers and Fries with new JR’s Burger Grill

A Johnny Rockets franchisee is testing a new quick-service variant of the burger brand in Phoenix that could become a future growth vehicle.

Franchise operator Richard “Rip” Riva of J. Rockets Enterprises, based in Scottsdale, Ariz., last week opened a new concept called JR’s Burger Grill, in collaboration with franchisor The Johnny Rockets Group, based in Aliso Viejo, Calif.

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