Jamba looks to fresh juice to boost sales

Jamba looks to fresh juice to boost sales

The company has expanded fresh-squeezed juice offerings in three test stores, adding new ingredients like kale, ginger, beets and apples.

After narrowing losses in the fourth quarter, Jamba Inc. said on Wednesday that it is moving forward with a unit refresh plan that includes an expanded fresh juice bar at the Jamba Juice smoothie chain.

Hoping to capture the growing number of consumers that habitually use juice as a meal replacement or as a dietary cleanse, Jamba Juice has tested the expanded fresh-squeezed juice offerings in three test stores, adding new ingredients like kale, ginger, beets and apples.

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