Jamba Juice works to make smoothies more healthful

Jamba Juice works to make smoothies more healthful

Elizabeth Ward of the chain’s new Healthy Living Council discusses some changes to Jamba’s smoothies

When smoothies began appearing on menus at McDonald’s, Burger King and Starbucks, Jamba Juice began working to differentiate its brand.

Smoothies have gotten a bad reputation lately for being high in sugar and not always made with fruit.

James White, chief executive of Jamba Juice parent Jamba Inc., has been working on the 750-unit smoothie chain’s menu over the past two years to position the brand as a more healthful alternative.

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