IHOP launches breakfast-focused marketing campaign

IHOP launches breakfast-focused marketing campaign

Executive says the chain aims to "take back and own" breakfast

IHOP on Monday launched a new marketing campaign that returns the chain’s focus to its brand heritage of breakfast.

For years, IHOP has been working to convince guests that the chain is about more than just breakfast by beefing up offerings at lunch and dinner. But now, IHOP is aiming to “take back and own breakfast” in a way that leverages the chain’s core strength, said Natalia Franco, IHOP’s senior vice president of marketing.

“T

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