Global restaurant traffic flat or down in 2Q

Pricing pressures and wary consumers cloud near future for foodservice industry, The NPD Group finds in a recent study

Restaurant guest counts in the second quarter of 2011 were nearly flat in the United States and the same or worse in most other markets around the world, according to a recent study from The NPD Group.

The Port Washington, N.Y.-based market research firm tracked spending and traffic patterns for the foodservice industry across 10 global markets during the period. Total spending increased in every market — except Japan, which continues to recover from the March 2011 earthquake and

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