Juice it up juices

Fresh juice boosts sales at Juice It Up!

Juice It Up aims to tap into growing consumer demand for fresh juices as meal alternatives.

The addition of freshly squeezed juice options at the Juice It Up! smoothie chain has significantly boosted same-store sales, offering further evidence that consumer interest in juicing is growing.

Frank Easterbrook, chief executive of Juice It Up! management services company Balboa Brands Inc., said Tuesday that year-over-year same-store sales rose 19.3 percent for the Irvine, Calif.-based, mostly franchised chain.

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