Freebies help chains generate sales

Freebies help chains generate sales

The freebies keep on coming this summer as Moe’s Southwest Grill, the Atlanta-based fast-casual burrito chain, prepares to give away a free six-ounce cups of queso to customers later this month.

Moe’s Free Queso Day — scheduled for July 20 — is just the latest “giveaway” promotion to be launched by operators looking to create a buzz, build sales, garner some media attention and thank customers.

Brands such as Chick-fil-A, 7-Eleven,

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