First Watch

First Watch plots aggressive expansion

Breakfast-and-lunch concept aims to nearly triple unit count by 2017

From a unit-growth standpoint, full-service breakfast-and-lunch concept First Watch has been on a tear.

First Watch Restaurants Inc. opened 10 locations in 2011 and 10 more in 2012. The 30-year-old company plans to open 20 more locations in 2013, and aims to have 300 or more restaurants by 2017, according to Chris Tomasso, chief marketing officer.

The Bradenton, Fla.-based company currently has 105 units.

“We’ve been on a pretty aggressive g

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