El Pollo Loco names Ed Valle CMO

El Pollo Loco names Ed Valle CMO

Ed Valle has been named chief marketing officer for the El Pollo Loco grilled chicken chain, the company said Wednesday.

Valle, who replaces previous CMO Karen Eadon, who stepped down for personal reasons last year, was previously chief market strategist for Choice Hotels International Inc.

Prior to that, he was vice president of marketing at Panera Bread Co., where he launched the chain’s first tele

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