Domino's Pizza to increase national ad spending

Domino's Pizza to increase national ad spending

Company aims to sustain positive sales trends with marketing push

Domino’s Pizza Inc. officials said on Thursday that domestic operators would further shift their marketing spending in 2013 to national programs, building on sales momentum from its advertising programs and product introductions of 2012.

Chief executive Patrick Doyle stressed to investors during the company’s fourth-quarter earnings call that the move was not an incremental increase in franchisees’ contributions to Domino’s marketing funds, but a re

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