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Discounting breeds discord for McDonald's franchisees

Franchisees are expressing concern over steeply discounted menut items at the quick-service chain.

A focus on value and discounting at McDonald's has left select number of franchisees feeling pessimistic about their chances at profitability, according to a recent quarterly study from Janney Capital Markets.

For a report from analyst Mark Kalinowski released before Oak Brook, Ill.-based McDonald’s Corp. reports first-quarter earnings, Janney surveyed 25 domestic franchisees representing about 180 locations. Those franchisees expect same-store sales to swing positive

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