DineEquity plans IHOP menu overhaul

DineEquity plans IHOP menu overhaul

The company says IHOP's menu has been responsible for steady sales declines

IHOP’s menu will be streamlined and engineered for value over the next 18 to 24 months as parent company DineEquity Inc. strives to turn around lackluster sales for the family dining brand.

In a call to analysts following the release of mixed results for the June 30-ended second quarter on Tuesday and the announcement that IHOP president Jean Birch would be stepping down, Julia Stewart, DineEquity’s cha

Register to view the full article

Register to view this article

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.