DineEquity to focus on IHOP after disappointing 3Q

The company aims to revitalize the brand as it did with Applebee’s

After another disappointing quarter for IHOP, parent company DineEquity Inc. said Tuesday it will focus efforts on a four-pillar revitalization plan to restore the family-dining brand’s performance.

Julia Stewart, Glendale, Calif.-based DineEquity’s chair and chief executive, said the company has successfully revitalized the Applebee’s brand after acquiring the chain in 2007, and they can do it again, this time for IHOP, despite an economic environment for cons

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