Denny’s to focus on value, coffee in 2013

Denny’s to focus on value, coffee in 2013

Family-dining brand says value menu, brand positioning spurred sales in 2012

Denny’s Corp. expects value menu offerings, improved coffee and its brand positioning to spur growth this year, the company said in a fourth-quarter earnings report Thursday.

In fiscal 2013, Denny’s plans to continue to drive branding as “America’s Diner,” and to highlight the company’s value proposition to consumers, according to president and chief executive John C. Miller.

“Clearly, consumers think about value in diff

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