Darden to retool marketing after 2Q sales miss

Darden to retool marketing after 2Q sales miss

Darden cited failed promotions among the reasons for lackluster second-quarter earnings

Darden Restaurants, Inc. reported lackluster second-quarter earnings on Thursday, which the company said were the result of fruitless promotions at its three largest brands and the media’s coverage of the company’s healthcare analysis targeting full-time employees.

Orlando-based Darden reported $1.96 billion in revenue for the second quarter ended November 25, a 0.7-percent increase year over year. Net earnings for the quarter fell short at $33.6 million, or 26 cents

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