Darden to focus on menu revamp, pricing as major brands see sales softness

Darden to focus on menu revamp, pricing as major brands see sales softness

Darden Restaurants Inc. said Friday it plans to offer customers new value options at its flagship Olive Garden and Red Lobster brands to reverse recent same-store sales softness, including a new “Two for $25” promotion to start at Olive Garden next week and menu overhauls at both concepts this winter.

Orlando, Fla.-based Darden, which operates 1,994 units and is the nation’s largest casual-dining operator, reported a 10-percent increase in fourth-quarter profi

Register to view the full article

Register to view this article

Already a member? .

Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish