Orange Julius smoothies

Dairy Queen to add Orange Julius-branded smoothies to menu

The frozen treat chain will enter the quick-service smoothie competition

Dairy Queen is tapping its Orange Julius subsidiary to further establish its presence in the smoothie market.

The frozen treat chain said that it will offer juice drinks and yogurt-based smoothies at all of its more than 4,000 North American locations by early next year.

“We are looking to shake up not only the $3 billion smoothie category in the U.S., but also our competition,” Barry Westrum, executive vice president of marketing for American Dairy Queen

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