Cracker Barrel exterior

Cracker Barrel: Menu, ads drove 1Q sales, traffic

The company reported its fourth consecutive quarter of sales and traffic increases

Cracker Barrel Old Country Store, Inc. reported its fourth consecutive quarter of sales and traffic increases Thursday, citing its advertising campaigns and menu changes as two of its core business drivers.

Cracker Barrel reported its net income for the its first quarter of 2013 fell to $23.2 million, or 97 cents per share, from $23.8 million, or $1.03 per share the year prior. Total revenue was approximately $627.5 million, a 5-percent increase year over year.

Same-s

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