Cracker Barrel exterior

Cracker Barrel: Marketing, menu moves drove 2Q sales

The company says the restaurant industry is facing pressures that include rising gas prices, tax increases and an uncertain job market for consumer.

Cracker Barrel Old Country Store Inc. reported a same-store sales increase of 3.3 percent at its restaurants during the second quarter, a jump the company attributes in part to marketing and menu initiatives.

The Lebanon, Tenn.-based company noted that the second quarter ended Feb. 1 marked its fifth consecutive quarter of same-store sales and traffic increases.


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