Chuck E Cheeses mascot

Chuck E. Cheese's boosts marketing budget

Parent company CEC Entertainment aims to counter slipping sales

CEC Entertainment Inc., parent to the Chuck E. Cheese’s brand, plans to boost its marketing spending in both traditional and digital platforms this year to counter sales slippage seen in last year’s fourth quarter, company executives said Thursday.

The company plans to increase its marketing expenditures by $6 million in 2013, to $41.4 million, compared to the $35.4 million spent in 2012, according to Michael Magusiak, CEC’s president and chief executive. This

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