Checkers sees business benefits of 'Undercover Boss' appearance

Checkers sees business benefits of 'Undercover Boss' appearance

CEO Rick Silva said the show resulted in a same-store sales boost and increased franchisee inquiries

Checkers Drive-In Restaurants has been “on a tear” during the past couple of years, according to chief executive Rick Silva. And that upward trend was only bolstered by Silva’s February appearance on the television program Undercover Boss.

When the show re-aired in September, Silva said his Mobile, Ala.-based chain continued to see the boost. According to estimates, his appearance on

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