Checkers CEO on driving the top line

Quick-service customers have changed their behaviors since the Great Recession, but evolving menus, marketing, operations and facilities has helped Checkers Drive-In Restaurants grow traffic and sales in a difficult environment, chief executive Rick Silva tells Nation’s Restaurant News.

Year-to-date, company-owned Checkers and Rally’s locations have recorded a 7-percent increase in same-store sales, lapping a 7-percent gain for 2011, he said. Franchised units’

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