Olive Garden targeted healthfulness in a new ad campaign
Olive Garden targeted healthfulness in a new ad campaign.

Casual-dining chains top study of 1Q restaurant ads

LongHorn Steakhouse, Olive Garden break through with lighter fare and value

With television viewers thinking about eating better and saving money during the first few months of the year, LongHorn Steakhouse and its casual-dining peers benefited and broke through with their commercials, according to a first-quarter study from Ace Metrix.

For the study, Ace Metrix calculated an Ace Score, a proprietary measurement of how persuasive and watchable consumers rate commercials, for hundreds of brands. The Mountain View, Calif.-based advertising research

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