Caribou Coffee returns to TV advertising

Caribou Coffee returns to TV advertising

The coffeehouse chain’s 'Life is' campaign is part of a systemwide brand refresh

Caribou Coffee returned to television this week with its first broadcast commercial since 2010.

The 30-second spot depicts Caribou customers savoring life while camping with family and friends. It carries the slogan, “Life is more than coffee; that’s why there’s coffee.”


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