Burger King picks new PR agency

Burger King picks new PR agency

Coyne Public Relations will handle quick-service brand’s integrated communications

Burger King Corp. has named Coyne Public Relations of Parsippany, N.J., as its public relations agency of record.

The Miami-based quick-service chain has assigned Coyne the task of supporting the development of a new integrated communications program to promote the chain’s new marketing initiatives, re-energize the brand and diversify Burger King’s demographic target.

In addition, the agency will provide corporate and executive communications support and nutrition an

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