Buffalo Wild Wings prototpye

Buffalo Wild Wings’ prototype targets repeat customers

Buffalo Wild Wings' new prototype is designed to be more effecient in both the front and back of the house.

Buffalo Wild Wings unveiled a new look Monday at a new restaurant in Cincinnati that aims to bring the feel of the sports stadium to its casual-dining locations.

Recreating the stadium experience is not about replicating the stadium seating and scoreboards, but capturing the same energy and social interaction of the ballpark, officials for Minneapolis-based casual-dining chain told Nation’s Restaurant News Monday from the grand opening of the new prototype.

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