BK taps McGarryBowen to be ad agency

Agency has worked for Disney and Verizon

Burger King has picked McGarryBowen as its new U.S. ad agency of record, the chain said Wednesday.

The firm replaces Crispin Porter + Bogusky, which had been Burger King’s lead ad agency for seven years and was behind dozens of commercials featuring chain mascot The King.

McGarryBowen, whose clients include Disney, Verizon and Reebok, will be responsible for Burger King’s general market and multicultural marketing, the Miami-based chain said in a statement.


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