BJ's to roll out new menu, guest loyalty program

BJ's to roll out new menu, guest loyalty program

The company revealed new initiatives after posting a 19.7-percent profit increase in the first quarter

BJ's Restaurants Inc. posted Thursday a 19.7-percent increase in profit for the first quarter, and executives looked forward to a new menu introduction in May and the debut of a new guest loyalty program in July.

The Huntington Beach, Calif.-based casual-dining operator said income rose to $8.6 million, or 31 cents a share, in the first quarter, which ended April 3, up from $7.2 million, or 26 cents a share, in last year’s quarter. Revenues were up 15.7 percent, to $167.6 million

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