BJ's plans growth outside West

Television advertising, menu revamps and loyalty programs among strategies

BJ’s Restaurants Inc. will begin testing television advertising and will roll out a new loyalty program in the second quarter, the company said Thursday.

After reporting a 42-percent increase in net income for the fourth quarter and a 5.1-percent same-store sales increase, BJ’s chair and chief executive Jerry Deitchle told analysts in a call that positive sales growth has continued into 2012.

For the first six weeks of the yea

Register to view the full article

Register to view this article

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.