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Beverage-only sales rise at restaurants

New specialty beverage rollouts are working for restaurants, according to new research from The NPD Group

Restaurants’ push to offer specialty beverages is attracting more customers, according to market research company The NPD Group — but fewer of those customers are ordering drinks with meals.

The NPD Group's new Expanded Beverage Service research, which tracks all beverage foodservice occasions, found that while the total number of restaurant visits was flat in the year ending in June 2012, visits in which customers ordered both food and beverage declined by 2 per

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