As beef costs rise, Ruth’s Chris aims to build traffic with TV ads

Ruth’s Hospitality Group Inc. said it would continue to look for traffic drivers to mitigate rising beef costs, including plans to test TV advertising for its flagship steakhouse brand.

Executives at the Heathrow, Fla.-based company said Friday that higher traffic at Ruth’s Chris Steak House, combined with a price increase, had already helped counteract escalating commodity costs in the March-ended first quarter.

Same-store sales were up 5.2 percent at cor

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