A&W introduces Mini Polar Swirls via Twitter's Vine

A&W introduces Mini Polar Swirls via Twitter's Vine

The brand is promoting the new offering with a series of short, magic-themed videos

A&W Restaurants has introduced its new Mini Polar Swirls menu item through a series of six-second videos released solely on the new Vine social media application.

In each of the videos, the brand's Rooty the Great Root Bear mascot performs a magic trick involving the new, smaller version of the chain’s popular Polar Swirl offering.


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