Arby’s targets ‘modern day traditionalists’

Arby’s targets ‘modern day traditionalists’

The group of loyal consumers contributes to two-thirds of the company’s traffic

With menu development as a driving force behind its marketing strategy, Arby’s Restaurant Group Inc. its focusing its efforts on its core demographic group.

The company filters all of its menu development choices through a group it calls “modern day traditionalists,” said Arby’s chief marketing officer Russ Klein.

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