Arby’s refranchises units, plans new ad campaign

The quick-service chain has agreed to sell 51 restaurants in the Dallas–Fort Worth market as part of a new strategic plan

Arby’s Restaurant Group Inc., which was spun off from Wendy’s/Arby’s Group a year ago, has begun refranchising some of its 3,500 restaurants.

The first deal entails a sale of 51 units in the Dallas–Fort Worth market.

Dallas-based Sun Holdings Inc., a multiconcept franchisee owned by Guillermo Perales, completed the purchase of Arby’s company units on July 2. Terms of the deal were not disclosed, but Perales and the company said Tuesday th

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