Applebee's franchisee causes stir with 'Life is Better Shared' campaign

Applebee's franchisee causes stir with 'Life is Better Shared' campaign

Applebee’s corporate says the campaign does not align with systemwide brand standards and voice

Applebee’s Neighborhood Grill & Bar found itself in a tough situation last week when a franchisee group’s multiplatform digital ad campaign ran at cross-purposes with corporate branding plans.


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