Applebee’s seeking new ad agency

Applebee’s Neighborhood Grill and Bar is searching for a new creative advertising agency, chain officials said Monday.

The casual-dining chain, which spends more than $100 million annually on advertising, said it hired Morgan Anderson Consulting to conduct a comprehensive review of its creative advertising program.

For the past five years, the 2,000-unit Applebee’s has worked with New York-based McCann, which has been invited to participate in the review,

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