3 restaurant LTOs that went bad

Insights from Wendy’s, McDonald’s and Red Robin on menu and marketing missteps

Too much of a good thing can be bad, especially for restaurants trying to walk that fine line between driving traffic with lower prices and maintaining a profitable average check.

Recently, a handful of restaurant chains — Wendy’s, Red Robin Gourmet Burgers and McDonald’s among them — are re-examining seemingly successfu

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