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10 ways to steal market share

Restaurants use various techniques to drive customer traffic as consumer spending, confidence dips

This story is an excerpt from a Nation’s Restaurant News in-depth special report, “Grabbing a bigger slice,” available for subscribers only in the Oct. 1 issue. The report includes case studies and deeper dives into market-share building strategies restaurants are using today. Subscribe here.

With restaurant-traffic growth predictions at less than 1 percent each year

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