Yum pledges 2014 recovery for KFC in China

Yum pledges 2014 recovery for KFC in China

Company plans to restage the brand with “new energy and dramatic news”

Calling 2013 “very humbling” with net profits falling 32 percent, Yum Brands Inc. officials pledged Tuesday that 2014 will be a “bounce-back” year with the focus on a restaging of the KFC brand in China.

In a call with analysts following the release of disappointing fourth-quarter and full-year results on Wednesday, David Novak, Yum’s chief executive, reiterated the company’s goal of 20-pe

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