Yum China same-store sales rise slightly in November

Yum China same-store sales rise slightly in November

A KFC value promotion aided the result, which was the first same-store sales increase for the division since February 2013.

Yum! Brands Inc. reported a 1-percent increase in same-store sales in its struggling China division for the month of November, aided largely by an aggressive value promotion at KFC.

Securities analysts characterized the company’s underlying comparable-sales trends in the crucial China segment as sluggish heading into December and the new year, yet Yum nonetheless predicted a “bounce back” in its earnings growth guidance for fiscal 2014 ahead of its annual In

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