Five Guys Burgers and Fries Shake Shack logos

U.S. chains helping shape U.K. restaurant landscape

David Coffer is an NRN contributor and chairman of London-based The Coffer Group, a 40-year-old consulting firm specializing in the leisure sector and comprising Davis Coffer Lyons, Coffer Corporate Leisure, Coffer Hotels and Coffer Leisure Investment Advisory.

Last summer saw the U.S. turning the tables on the British with an invasion all of its own. July 2013 marked the U.K. launches of two U.S. burger brands: Five Guys Burgers and Fries and Shake Shack. This was both brands’ first foray into the U.K., and they were opening in London on consecutive days — just a five minute walk from one another in Covent Garden.

The so-called “burger wars” had begun.

In 2012, the U.K. burger market was worth $4.55 billion,

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