Best Practices conference
At the Best Practices conference, from left: Sarah Lockyer, Nation’s Restaurant News; Claudia Schaefer, Brinker International; James Fripp, Yum! Brands; and Nick Shepherd, Carlson Restaurants

Strategies for taking a restaurant brand abroad

Executives from Yum, Brinker, Carlson share advice on succeeding internationally

U.S. restaurants are seeing increased success abroad, but not without overcoming hurdles, executives of leading brands acknowledge.

“Today, it’s not just about serving your local community, although that’s where it starts — it’s a global business,” said Sarah Lockyer, editor-in-chief of Nation’s Restaurant News, who led a panel during the People Report-Black Box Intelligence-sponsored Global Best Practices conference last week in Richard

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