Restaurants account for local tastes when expanding overseas

Restaurants account for local tastes when expanding overseas

Chains employ increasing flexibility when developing menus for overseas expansion

Not long after Papa Murphy’s announced it would be opening its first international location outside of Canada, the take-and-bake pizza chain’s vice president of product development Carron Harris was on a plane headed for Dubai, United Arab Emirates, to learn firsthand about the culture and tastes of the region.

Harris spent 3 1/2 weeks in Dubai sampling the local cuisine and visiting other Western chains already there to learn how they accommodated indigenous diet

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TAGS: Food Trends
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