Spectators at Fado in Chicago

Spectators at Fado in Chicago

Olympics fail to attract more casual-dining sales, traffic

Many executives anticipate other major sporting events, notably the NCAA basketball tournament during March Madness and the 2014 World Cup this summer, to have a bigger effect on traffic and sales.

Some sports-friendly casual-dining chains have noted that while the 2014 Winter Olympics might provide a slightly positive incremental lift, their expectations for the Winter Games’ ability to drive sales and traffic were about as high as the Jamaican bobsled team’s hopes of medaling.

Outside of a few marquee events, such as men’s and women’s ice hockey, the Olympics, concluding this weekend in Sochi, Russia, likely would not produce many major dining-out event

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