Freshii CEO discusses move into China

Freshii CEO discusses move into China

Matthew Corrin speaks with Nation's Restaurant News about the company's new master franchise agreement

Last month, as some restaurant companies like Yum! Brands Inc. experienced a rare hiccup in sales and traffic in China, 100-unit fast-casual chain Freshii said it would enter the populous Asian country this year with a master franchise agreement.

Chicago-based Freshii, which first opened in Toronto in 2005, signed a 10-year deal with ICON, calling for 100 franchised locations to be operated by the C

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