Dunkin’ Brands signs sponsorship with English soccer club

Dunkin’ Brands signs sponsorship with English soccer club

Dunkin’ Donuts, Baskin-Robbins parent inks multiyear agreement with Liverpool Football Club

Dunkin’ Brands Group Inc., the Canton, Mass.-based parent of Dunkin’ Donuts and Baskin-Robbins, has inked a multiyear agreement for the quick-service chains to be official sponsors of Liverpool Football Club, one of the oldest soccer teams in the English Premier League.

The trans-Atlantic marketing partnership, one of few in the U.S. restaurant industry, includes joint promotions between the sports team and the brands, digital and print advertising, and in-store appearance

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