Tech tools help restaurants recruit, retain workers

Tech tools help restaurants recruit, retain workers

Operators find they can’t rely on technology alone

Technological tools are increasingly helping restaurant operators recruit and retain employees in a tightening labor market, but experts say a human layer to the digital approach remains a significant part of the equation.

“Recruiting technology will continue to evolve to look more like marketing technology,” said Kevin P. Walker, an Austin, Texas-based business-to-business marketing expert. Job hunters are increasingly open to technological pitches, he noted.

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