Survey: Most restaurant websites lack diversity

Survey: Most restaurant websites lack diversity

This is part of “State of the Industry: Diversity,” a special report brought to you by Nation’s Restaurant News in partnership with business intelligence firm TDn2K and diversity advocate Multicultural Foodservice & Hospitality Alliance.

The majority of U.S. restaurant chains are missing a vital chance to give their customers a good impression about the diversity and values of their companies at the place where many people look for them first: the Web.

That is the conclusion of a restaurant website study conducted by Mustang Consulting, a student-run consulting firm at Southern Methodist University, and commissioned by the Multicultural Foodservice and Hospitality Alliance.

The study evaluated the websit

Register to view the full article

Register to view this article

TAGS: Marketing
Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.