McDonalds logo

Industry aims to polish up employer image

Chains like Chipotle Mexican Grill, McDonald's and White Castle are trying to shed restaurants' stigma as a low-wage, high-turnover industry.

In April two high-profile strikes in New York and Chicago gained national attention by assailing quick-service restaurants for creating only dead-end, minimum-wage-paying jobs, perpetuating the image of the industry as one populated chiefly by underpaid burger flippers.

The stubborn myth that restaurants provide only jobs with little or no career potential has been around for decades, but the economic downturn and persistently high unemployment rate have forced operators onc

All access premium subscription

Why Upgrade your account?

NRN is your one-stop source for foodservice news and business intelligence. Upgrade today and get unlimited online access to all breaking news, in-depth analysis, data and tools. This includes digital versions of NRN flagship reports (Consumer Picks, Top 200) as well as Same Store Sales Data Tables, Quarterly Industry Snapshots and more.

Questions about your account or how to access content?
Contact: Desiree Torres [email protected]

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.