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Industry aims to polish up employer image

Chains like Chipotle Mexican Grill, McDonald's and White Castle are trying to shed restaurants' stigma as a low-wage, high-turnover industry.

In April two high-profile strikes in New York and Chicago gained national attention by assailing quick-service restaurants for creating only dead-end, minimum-wage-paying jobs, perpetuating the image of the industry as one populated chiefly by underpaid burger flippers.

The stubborn myth that restaurants provide only jobs with little or no career potential has been around for decades, but the economic downturn and persistently high unemployment rate have forced operators onc

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Contact: Desiree Torres Desiree.Torres@penton.com

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